Information Marketing Success Building Blocks

Dear Friend

This is going to knock your socks off.

After studying with these great marketers, attending seminars, and buying every home study course I could afford, and then some, (don’t laugh, you know you do the same thing – you have courses stacked up all over your home and office too), I agreed to spend a year working for NO PAY in the office of a very well-known direct mailer and direct response marketer. Yes, you read that right, NO PAY for a year – but don’t worry, after a very short time I became important enough to his business success that he started paying me a small amount every month. He gave me just enough to cover my rent and buy a little food. Believe me, it wasn’t much money at all. It was about enough money to be supported in the fine style of your first college apartment, eating those plastic noodles meals every night.

I learned more about the Information Marketing business in that year than I ever imagined possible. And, I must have become a very valuable asset too, because at the end of my one year apprentice program, I was hired on to run this marketer’s company on a day-to-day basis.

When I first met this Information Marketer, he was running his company out of the laundry room of his house, just him, his wife and one temporary employee that he found at a local staffing company. When I left, to branch out on my own, and share these business concepts with others, like you, this same man had 5 companies, and a multi-million dollar Information Marketing business, that included multiple products, continuity programs, one-on-one and group coaching programs, consulting, teleseminars, webinars, 4-8 live events every year, and more.

I’m not telling you this to brag, and I’m certainly not taking full credit for the growth and success of somebody else’s business. He had a business before I came around and he’ll certainly continue now that I’m gone. What I am saying is that the business grew a lot in those years and I have identified the keys to that growth and success, and you can now get the benefit from that experience.

But first, let’s get this out and in the open.

I’m also not revealing to you who the Information Marketer is because I have a very strong non-disclosure agreement that I signed with him, so I’m not trying to hide anything or be sneaky or anything like that. I take my agreements with my clients very seriously, so I am unable to reveal who this person is to you at this time. I thought it was important for us to get that out in the open and on the table so you know where I’m coming from and aren’t questioning why I’m not just telling you who this person is.

While I worked in this Information Marketer’s business I was responsible for just about every aspect of the operation of this information business. I did everything. I developed comprehensive direct response marketing campaigns, boxed and shipped courses, developed business systems, executed teleseminar campaigns, did all sized workshops, seminars, and events – the planning, management and execution of them – merchant account and vendor issues, customer service, strategic planning, developed new products, wrote copy, the list goes on and on.

There isn’t an aspect of an Information Marketing business that I don’t have up close and personal experience with – intimate, working knowledge of it – what works and what doesn’t work. This experience is part of what gives me such a unique perspective into this business and is one of the reasons I can help Information Marketers in ways many others can’t.

You see, I understand this business from all angles. I’ve been the student looking in from the outside. I have worked in every aspect of the business – getting my hands dirty, learning the nitty gritty from the inside, down in the trenches, dealing with every issue that ever came up in the business. This allowed me to understand the vendors issues, customer service issues, how to deal with merchant providers, etc. I know all the details it takes to execute sequential, multi-step, direct response marketing campaigns, because I’ve done them – over and over and over again.

So, after about 5 years of doing that full time, I decided it was time to branch out on my own. I have loved the Information Marketing business since the first time I was exposed to it and it was my time – time for me to go out and be the one making the money from the knowledge and experience I had gained.

So now, I understand what it looks like from the angle of the business owner too.

I started out doing what I had been doing – working for other marketers who needed help with their business systems, or their direct response marketing projects. While working with them, and helping them continue to grow their businesses, I saw the same issues and challenges over and over again, in business after business after business. They all had the same growing pains I’d already been through with this other marketer. The same issues came up again and again. That’s when it hit me, I had my product.

You see, I discovered there are 9 distinct areas in your business that are critical to your business being profitable and running smoothly.

Many entrepreneurs, seasoned and new ones alike, consistently ignore these 9 areas, and it costs them both time and money – in their businesses and their lives, in general.

After identifying these 9 areas, I went back and looked at numerous businesses, Information Marketing businesses, and found that every one of the thriving, profitable businesses were doing these things well, and the businesses that were struggling or just not getting ahead as quickly as they should’ve been were either lacking in or struggling with one or more of these areas.

I have identified 9 Building Blocks of every Information Marketing business that are the keys to a successful, profitable company, and I’m going to share them with you. These are the components you want to look at in your business. These are the 9 things if you can get your business doing and good at – you don’t even have to be great, good is good enough – you will be more profitable, be able to take more worry-free time off to play, you’ll be happier and your clients will be too.

How do I know these Building Blocks are critical and that being good at them is what works in Information Marketing businesses? I know because I have worked with dozens and dozens (over 57 at last count) of Info-Marketers, in one capacity or another, and although their businesses are all different, the successful ones all have these parts of their businesses that are in place, functioning well, and making them huge amounts of money.

You don’t need to reinvent the wheel. Making small, simple changes or additions to what you’re already doing can make a world of difference in even the most profitable business.

You may have spent a small fortune buying business course after business course, hoping to discover the magic bullet from some guru somewhere. What I’ve discovered is:

Information Marketing Success Building Blocks – The 9 Essential Elements For Creating Success In Your Information Marketing Business is packed with all the information (basic, if you’re just getting started, and advanced, if you already have a successful business, or if you want to succeed faster) you need to build a firm foundation for your business. You’ll learn the cold, hard facts most others in the business simply don’t talk about and certainly won’t tell you about.

And now, for the first time, the real scoop is revealed.

Direct response marketing is the kind of marketing you use when you want to be able to measure the response based on your marketing dollars spent. It’s measureable, so you don’t waste a lot of time and money doing things that aren’t working. Direct response allows you to make quick and rapid changes to your marketing, because you’re always testing what you’re doing, and if it’s not working as well as you want it to, you make a quick change. When it works well, you roll out your program on a bigger scale.

Direct response marketing can be used in any media, including mail, email, radio, television, or any other media you might use in your marketing efforts.

If you aren’t currently using direct response methods, or you aren’t getting the results you thought you would, we’ll show you the way to big profits, using the right message to market match, in multiple media outlets. In the Building Blocks course, you’ll discover how to use direct response marketing on the internet, with direct mail, in your classified and display ads, and in other media outlets as well.

List building can cost you a lot of money or a little money – there are times when it’s appropriate to use both strategies, and you’ll discover how to determine the difference between the 2, so you know when to employ which strategy.

Building your list is about more than just how many names you have on your email list. Getting names if the easy part, almost anybody can do that.

The Real Question is . . . How Many Qualified Leads Do You Have?

Then, what do you do with the leads once you have them? If you can’t turn a qualified lead into a buyer, and then turn that buyer into a raving fan, who buys other products and services from you, you’re doing something very wrong in your marketing.

It has been said, in marketing, in business, and in life, that one is the worst number, and it’s true. So, we’ll show you how to bring in leads from multiple sources. That way, if one lead source slows down, or stops working, you keep right on making money, and build other ways to bring in leads. You never become too dependent on any one source for new leads.

All the experts say you should be working ON your business not IN your business. And, that’s great advice, but in order to follow this great advice, you have to be able to get out of your own way. You have to have a plan for your business that allows you to step back and work on your business while others are working in your business. Without strategic planning, without a roadmap, you won’t get very far in your business – meaning your profits are going to suffer.

In the Building Blocks system, you’ll discover how to create a simple, easy plan, that your staff buys into, that allows you to step back from your business, work less, while making more money, having more fun, and enjoying your life more. After all, isn’t that why you got into business for yourself, to have more time to enjoy the things you like to do – not less?

If you feel like your business or worse yet, your employees own you, then you don’t have business systems, or a plan for implementing them, in place.

Admittedly, product development is only one part of the whole marketing plan, but it’s the part that gets talked about and discussed the most.

Although your product is certainly not one of the fist things to think about, it’s one of the last, you have to have something to sell in order to make any money.

This tends to me an area that holds a lot of people back. And, it shouldn’t, as developing products is one of the simplest parts of the information marketing business.

It happens all the time, people are always talking about they need to get their product finished, or they need to develop their product. Talk to that same person a year later, and it’s still just an idea in their head. You have to get these ideas out of your head and onto paper, or CD’s or DVD’s or in whatever form you want them in so you have something to sell. So you can make money.

If you’re a veteran information marketer, you have the same difficulty as somebody who’s just getting started, and you shouldn’t because product development is a lot easier for you – you’re already holding your own seminars and events, doing teleseminars, hosting membership sites, having high level coaching meetings, and a whole host of other things that provide instant access to quick and easy product development.

Our Building Blocks system will show you, step-by-step, how to make product development so easy it will happen almost automatically.

These are how things get done in your business. They are the how do you do the things you do type things. They are the details of how your business gets done on a day-to-day basis. Systems are the core behind any successful business.

This is the one area most entrepreneurs and Information Marketers fall down on, and it costs many their sanity, if not their businesses.

Think about it this way – how does McDonalds run a successful business with teenagers in charge? The answer is systems. The business is run with systems, and the systems work, even when the face of the teenager running the system changes. Have you ever walked into a McDonalds and seen the French fry machine on the right hand side of the place as you face the counter to place your order? No, it’s always on the left side – it’s part of their system. Do you ever get your to go order in a brown paper sack? No – it’s always a white one, with their logo on it – again, part of their system for running a successful business.

And, McDonalds may not have the best hamburgers in the world, but you sure know what to expect when you go there and order one, don’t you? People like consistency.

Your clients want to know what they’re going to get when they do business with you too.

It doesn’t matter if you’ve been in business for 2 days or 20 years, you need systems to be successful. It doesn’t matter if you’re an internet marketer, a direct mailer, if you have an office staff of 20 plus or you outsource everything and work in an extra room in your house, you need systems to run your business successfully.

The best way to sell and get your message across is not to do it one-on-one, but to do it in front of large groups of people. Selling is much more efficient that way.

The down side is that used to mean traveling – fighting the crowds at the airport, being crammed into that little airline seat, beside a person who smelled and had a cold so they were sneezing all over you, then lugging your bags to the curb to hail down a taxi to get to the hotel, where you would be greeted by a grumpy front desk employee, and be told they had no record of your room reservation. Once you did get to your room and got settled in it was time to go eat some of the really bad hotel food, try to sleep in the lumpy bed, as kids run up and down the hallway outside your room all night, get up in the morning to take a cold shower, eat some more bad hotel food, so you could go speak to a crowd of 200 or more people. Then, you had to find your way back to the airport and go through the whole thing again to get back home.

Good news! You don’t have to do that anymore, unless you choose to have that much fun.

Now, you can stay home, with all your comforts, in your own surroundings, and do the same thing over the telephone. And, because nobody has to travel to get there, you might be talking to 500 or 1,000 people instead of only 200. All that boils down to a whole lot more money for you!

These are just a few of the advantages you’ll discover when you start doing teleseminars and webinars.

And, in the Information Marketing Success BUILDING BLOCKS™ System, you’ll get the entire how-to’s for setting up your own teleseminars, you’ll get checklists that are as easy to follow as 1, 2, 3. I’ll also show you how to set up Joint Venture relationship with other marketers so you can get on their teleseminars or you can invite them onto yours.

Big pay days. Isn’t that what we all want? Well, live events are the way to have big pay days. You can easily make $100,000 - $250,000, even with small 2-day events, and it’s very common for promoters to make $1,000,000, or more, doing larger 3-5 day events.

A word of caution: it’s not as easy as it looks, there are a lot of details that go into holding live events, and even small mistakes can cost you thousands, sometimes hundreds of thousands of dollars.

Just negotiating the hotel contract can make or break a lot of events. Did you know most hotel contracts have a clause in them that holds you, the promoter, financially responsible for damage to the hotel that’s caused by one of your attendees, or someone they brought with them? There is, it’s pretty standard in every hotel contract, but it doesn’t have to be in any of yours from now on because with just one small change, it can all go away, giving you peace of mind at your event.

Do you ever wonder how some events seem to go so well? Everybody seems happy, the event runs on time, you feel well taken care of - it seems like the event promoter has thought of everything. It’s euphoric!

And then there are those events where everything that could possibly go wrong seems to. Everyone is complaining about everything from the hotel, to the staff, to the way the event is being run. There isn’t any water on the tables for the attendees to drink, they had to take a cold shower this morning, the meeting room temperature is too cold, and it goes on, and on, and on. Why did they bring that guy in to speak to us? Why did they start at 8:00am instead of 9:00am? It’s just one thing after another, after another, and the anger and discontent seem to be growing by the second.

Which kind of event do you want to be holding? Which kind of event do you want your clients attending?

Everybody thinks running events are easy, and that the money just flows in, as if by magic. What they don’t realize is successful (profitable) events are planned, with checklists, and details. Everything is gone back over in minute detail, multiple times, to make sure nothing was missed – that’s what makes them profitable and successful, from both the promoter’s perspective and the attendees.

The Building Blocks system includes all the checklists I use from the beginning to the end of the event process. You’ll know the exact questions to ask the hotel when you call to start negotiations, you’ll know what supplies you’ll need for the event, and you’ll have all the details taken care of starting with your very first event, just like the pros do.

Copywriting can be the answer to a lot of the challenges you might have in your business.

And, the good news is you don’t have to be the one who does all the copywriting – you can hire somebody else to do it. Even if you hire somebody else to do all your copywriting, you still need to know the basics of what makes for good copy.

One of my mentor’s, Bill Glazer says the answer to every problem in life is writing really good copy.

Even if you decide you don’t want to write all the copy for long form sales letters and things like that, you should be able to sit down and write some good copy for an email, or a postcard, and simple things like that.

Developing the ability to write copy will make you very wealthy. Not knowing how to write copy is going to cost you hundreds of thousands, maybe millions of dollars over the life of your business.

I give you all the questions to ask before you hire a copywriter in the course, and all the basics you need to start writing your own copy.

Information Marketer Makes Unique Discovery

You’ve put your business systems in place, worked your plan, built your client list, written good copy, developed and sold some excellent products and services, and your business is growing.

Now, it’s time to get a little more sophisticated with your direct response marketing by focusing your marketing campaigns using smaller lists, or sub-lists of your main list.

How are you going to do that? You’ll do that by segmenting your list, by marketing to smaller segments of your list. By targeting those who will be more likely to buy, based on their interests and demographics you can save tens of thousands of dollars on every marketing campaign.

Good list management is an area that even the best marketers are lacking in.

Information Marketing Success BUILDING BLOCKS™

The Essential Elements For Creating Success In Your
Information Marketing Business

Here’s What You’ll Learn From Our Building Blocks Course:

	Affiliate Programs – Add Six Figures To Your Bottom Line Profits Every Year Letting Others Sell
	Your Products & Services. You’ll discover how to create a sales force of you own, that you only pay if they make sales, and how to have new clients flocking to your business at the same time.

	Transform Your Business & Your Life By Getting Your Thinking and Mindset Right. This interview
	will Lee Milteer reveals the secrets to true success as an entrepreneur, as Lee discusses how to keep your thoughts on track to maximize success in your business.

"Here's How To Get Your Copy of

Information MarketingSuccess BUILDING BLOCKS™

The Essential Elements For Creating Success In Your
Information Marketing Business

Your Secure, Risk-Free Enrollment Form The BEST Deal! Option 1 Yes, Diane & Gail! I'm more than ready to get my hands on the brand new Deluxe Information Marketing Success BUILDING BLOCKS™, The Essential Elements For Creating Success In Your Information Marketing Bu siness System for only $1,497.00. Quick Start Implementation Guide Direct Response Marketing Module - Audio CD - Direct Response Marketing & Direct Mail Marketing Methods You Can Count On List Building Module - Audio CD - List Building - Fast, Simple Ways to Build Your List Product Development Module - Audio CD - Product Development– Creating Your Product Is As Easy As 1-2-3 Teleseminars & Webinars Module - Audio CD - Teleseminars & Webinars - Easy Money, Fast Business Systems Module - Audio CD - Business Systems – The Secret To Having Your Business On Autopilot List Management Module - Audio CD - List Management - Avoid the “Garbage In – Garbage Out” Syndrome Strategic Planning Module - Audio CD - Strategic Planning - Strategies For Profit & Success Events and Seminars Basics Module - Audio CD - Workshops, Seminars & Events - Creating Million Dollar Weekends Copywriting Module - Audio CD - Copywriting Making People Want to Buy and Buy Again Deluxe Bonuses Affiliate and Joint Venture Marketing Module - Affiliate Marketing & Joint Ventures - Tactics That Build Relationships and Profits – CD An Interview With Lee Milteer – Productivity Coach, Speaker & Entrepreneur Manuscript - Audio CD - Entrepreneurial Mindset – Essentials of Success Building Blocks Resource CD (to be placed in your computer) Contains Checklists and Worksheets you can personalize and print out Evaluation and Implementation Worksheets - Getting Started and Keep Moving Fax Copywriting Critique Value $500.00. Free 30 Minute One-On-One Marketing Consultation Value $500.00 Online Resource Directory 2 Payment Choices PAY IN FULL - $1,497.00 plus $19.85 Shipping and Handling. PAY IN 3 EASY Payments of $500.00. Shipping and Handling of 19.85 will be added to the 1st Payment. Or...

Option 2 Yes, Diane & Gail! I'm more than ready to get my hands on the brand new Basic Basic Information Marketing Success BUILDING BLOCKS™, The Essential Elements For Creating Success In Your Information Marketing Business System for ONLY $897.00. Quick Start Implementation Guide Direct Response Marketing Module - Audio CD - Direct Response Marketing & Direct Mail Marketing Methods You Can Count On List Building Module - Audio CD - List Building - Fast, Simple Ways to Build Your List Product Development Module - Audio CD - Product Development– Creating Your Product Is As Easy As 1-2-3 Teleseminars & Webinars Module - Audio CD - Teleseminars & Webinars - Easy Money, Fast Basic Bonuses Free 30 Minute One-On-One Marketing Consultation Value $500.00 Online Resource Directory 2 Payment Choices PAY IN FULL - $897.00 plus $15.80 Shipping and Handling. Or... PAY IN 3 EASY Payments of $300.00. Shipping and Handling of $15.80 will be added to the 1st Payment. I understand my satisfaction is 100% guaranteed with your no questions asked, no Whining,    365 Day Money Back Guarantee. Immediately after my order for Information Marketing Success BUILDING BLOCKS™ is placed, I understand that the System will be shipped to me, and I will receive instant access to a password-protected site so I can access the special tele-coaching call and transcript on Business Systems. (Deluxe Version Only) 90 Day Free Trial of the Information Marketers Resource site, www.InfoMarketingBizOwner.com membership site at a discounted special price of just $29 a month after the 3 free month trial, which I can cancel at anytime. ($59.85 value) Deluxe Version Only! (Under Construction) 30 Day Free Trial of the Information Marketers Resource site, www.InfoMarketingBizOwner.com membership site at a discounted special price of just $29 a month after the 1 free month trial, which I can cancel at anytime. ($19.95 value) Basic Version Only! (Under Construction)